“Every squad deserves the tools only elite clubs have had.”
That’s not a marketing line. It’s the reason SquadLink exists.
Why we’re building this
Professional clubs have full digital infrastructure — performance departments, custom apps, data analysts, dedicated communication platforms. Grassroots teams have WhatsApp groups and spreadsheets. That gap isn’t acceptable.
SquadLink started with a simple question: what if every team — from a Sunday league side to a school team to a youth academy — could operate like a professional club?
Not by adding complexity, but by giving them the same capabilities in a tool that’s actually designed for how grassroots teams work: volunteer coaches, limited time, mixed abilities, real community.
We’re building the platform we wished existed. The one that starts at grassroots and builds the pathway upward — not the other way around.
Grassroots football, where the SquadLink story started.
Why I started SquadLink
I started SquadLink because I have lived the game from different sides — as someone building opportunities for young people in Tanzania, as a grassroots coach in England, and as a parent trying to support my son on his football journey.
When I founded Tanzania Street Children Sports Academy, I saw how powerful sport can be. Football gave young people structure, confidence, discipline, friendship, and a place to belong. Later, while coaching my son’s grassroots team and supporting his journey into an elite academy environment at Lincoln City, I saw the same thing again: the game is full of committed coaches, supportive parents, talented players, and clubs trying their best with limited tools.
But everywhere I looked, the problem was the same.
The passion was connected, but the systems were not.
Coaches were chasing replies in group chats. Parents were missing updates. Players had no clear record of their journey. Clubs were trying to manage teams, fixtures, availability, feedback, communication, and community across too many disconnected places.
SquadLink was built from that experience.
SquadLink is my answer to what I saw across grassroots and academy football: one connected home for the people who run the game.
Our promises to you
Your data belongs to your club
We don’t sell squad data. We don’t use it for ads. Your club’s information stays yours. Always.
Human‑led, AI‑assisted
AI will enhance coaching and insights — but every decision stays with the humans who know the players.
Honest about what’s live
Every feature on this site is tagged with its real status. No vaporware. No fake screenshots. No invented metrics.
Bold about the future.
Honest about today.
Available now
- Squads & sub-squads
- Members & roles
- SquadLink invite links
- Squad organisation
- Cross-device sync
In beta
- Chats & calls
- Profiles & community
- Matchday hub
- Events & availability
- Push notifications
Coming next
- Competitions & Shop
- Grassroots stats
- Connected record
- Pathway & AI tools
- Scout network
Help us
build it.
SquadLink is in active beta. Join now and help shape the platform with real feedback from real teams.
Free for grassroots · iOS & Android